White paper journalist tip no. 2: develop an argument

White paper journalist tip no. 2: develop an argument

Every white paper author must learn to develop a coherent argument.

Without one, your white documents won’t convince anybody of any such thing.

However a paper that is white gifts a very good argument may be close to the funds. It could produce great outcomes for years operating.

The real question is, what makes an an argument that is good? And just how can you build one?

For responses, let’s look right straight straight back. Long ago. To ancient Greece and also the great thinker Aristotle, shown regarding the coin above.

The truth is, Aristotle can provide us some practical tips about how to build an excellent argument in a white paper.

Develop an argument tip # 1: know ethos, logos, and pathos

A lot more than 2,300 years back, Aristotle analyzed sun and rain of persuasion. To aid try this, he learned the orators when you look at the Greek Senate in addition to popular dramas of their time.

just just What he discovered is extremely powerful. Their analysis can certainly still assist article writers to generate papers that are white.

Here are Aristotle’s three aspects of persuasion:

  • Ethos, a speaker’s credibility or convincing evidence for their views
  • Logos, the logic or inherent reasonableness of a argument
  • Pathos, an interest feeling or self-interest in the viewers

These three elements must be used in the proper proportion, with not too much but not too little of each one for best results.

Note: To discover more, Bing “Aristotle logic” or “Aristotle ethos” and you’ll arrive a wide range of data.

Develop an argument tip number 2: utilize each take into account appropriate percentage

If you ask me, a great mixture of these three elements in a white paper is about 60% evidence (ethos), 30% logic (logos), and 10% rhetoric (pathos).

By using absolutely nothing however a barrage of facts (all ethos), your paper that is white won’t the dots. Continue reading White paper journalist tip no. 2: develop an argument